TUESDAY | March 10, 2015
TELEVISION CAPITALIZED
1:30 – 1:35
Introduction of the New Entertainment Finance Forum Programming
SPEAKER: Joe Chianese, Executive Vice President, EP Financial Solutions, Entertainment Partners
1:35 – 2:45
KEYNOTE DISCUSSION
Diversifying the Portfolio: Expanding to TV – Challenges and Upsides
In general, television production has lower risk and more predictable reward characteristics than film. It tends to contribute to a more consistent overall operation, stabilizing, and often enhancing studio profitability. Expanded channels for exploitation, increased ability to target niche audiences and strong global demand for television content have generated opportunities for talent, investors and broadcasters. This session will address the challenges and upsides of the television business for financiers looking to capitalize on this sector and for film executives looking to expand their enterprise.
MODERATOR: Marshall Sonenshine, Chairman and Managing Partner, Sonenshine Partners
PANELISTS: Michael Lambert, Founder and President, Lambert Media Group
Laura Kennedy, Executive Vice President, Corporate Development, Lionsgate
David Glasser, Chief Operating Officer and President, The Weinstein Company
David Salzman, Chief Executive Officer, Epicenter Ventures
2:45 – 3:00
Featured Case Study on Brand Funded Programming
Demetrio Fernández Manzano, Film Commissioner, Puerto Rico Film Commission
3:00 – 3:30
Networking Break
3:30 – 4:30
Measurable and Engaging Approaches to Brand Funded Programming
Brand funded content is as old as the mediums that it’s carried on. Yet with all the buzz around brand integration – it would seem that it was invented yesterday. For the longest time, it had the reputation of lacking the discipline to track its ROI, but with new technology advancements and social media interaction, this is no longer the case. During this session, we will see how these experts have been able to help execute successful brand funded TV shows and online videos, plus gain insight into the most effective strategies to make your branded content stand out and keep both your advertisers and fans engaged.
MODERATOR: Erik Huberman, Founder and Chief Executive Officer, Hawke Media
PANELISTS: Don McNeill, Co-Founder & President, Digital Kitchen
Margo Plotkin, Executive, Digital Content Packaging and Brand Coverage, Creative Artists Agency (CAA)
Adam Popescu, Journalist and Co-Founder, Delmondo
Russell Scott, CEO and Creative Director, Jetset Studios
4:30 – 5:30
Television Redefined: Shifting Business Models and New Revenue Streams
– Identifying new television distribution platforms
– Utilizing technology to increase revenues
– The importance and effects of engaging the audience
– Exploring the impact of data
– Where are the latest opportunities?
MODERATOR: Jon Ferro, President of Entertainment & Television, Indomitable Entertainment
PANELISTS: Peter Tortorici, Chief Executive Officer, GroupM Entertainment Global
Sophia Yen, Counsel, Manatt Digital Media, a division of Manatt, Phelps & Phillips, LLP
David Sobieraj, President, Television, Nu Image
Sam Rogoway, Chief Executive Officer and Founder, Victorious
6:00 – 9:00 pm
Networking Party with Live Entertainment at Beacher’s Madhouse!
After a long day of sessions and deal-making…you’ll need to unwind. We’ll be hosting a fun private party for all forum speakers, sponsors, and registered attendees. Have the opportunity to network at Beacher’s Madhouse with friends in the business , make new contacts and listen to some good live music. Cocktails and yummy food will be sponsored by the Rums of Puerto Rico and the Puerto Rico Film Commission.