WEDNESDAY | March 11, 2015
INNOVATIVE VENTURES
8:00 – 8:45 am
Continental Breakfast, Networking and Registration
8:45 – 9:00 am
Introduction of the Innovative Ventures Program
9:00 – 10:00
Getting in on the Action of the Big Gaming Industry
Games, like film, TV, and literature before them, are commercialized art and products of our culture. They can be great or terrible, memorable or forgettable, and everything in between. But unlike its predecessors, gaming has exponentially grown into a multi-billion dollar business in a much shorter period of time. The largest gaming titles make money that Hollywood films could only dream of raking in, and the biggest players in the industry run multibillion-dollar multinational operations that employ thousands of people. So is it too late to get in on the action? Not quite, hear how these players are making it big in the gaming industry today.
MODERATOR: Jason Sklar, Executive Director, Entertainment Industries Group, J.P. Morgan
PANELISTS: David Stelzer, Co-Head, Games, Creative Artists Agency (CAA)
Kent Wakeford, Chief Operating Officer, Kabam
Mauricio Vedovato, Partner and Head of the Entertainment, Media and Sports, Lilla, Huck, Otranto, Camargo Advogados
Marc Mitchell, Co-Founder and Chief Executive Officer, Lootsie
10:00 – 10:30
Ctrl Alt Delete: Music Rebooted
As the battle over a new business model in music continues, we explore an innovative approach into how 21st century musicians and filmmakers are merging to make compelling content through music, technology and story. Valuable insights about music analytics, rebooting music and the launch of a new film genre will be revealed during this presentation.
A PRESENTATION BY: Maurice-Mitchell Gallegos, Founder, StoryBeats
10:30 – 10:45
Coffee Break
10:45 – 11:30
360° Marketing: Utilizing the Digital Angle to Increase Returns
The way content providers build awareness and gain consumer confidence is being disrupted as we speak. Companies are facing unprecedented challenges with audiences growing weary of traditional advertising. To establish new content, 360 campaigns must now incorporate online, mobile, social media, and more. To provide alternative perspectives and innovative ideas, this session will address how to get the word out about your latest hit, make some real revenues and keep your audience coming back for more.
MODERATOR: Kevin Winston, Founder, DigitalLA
PANELISTS: Patricia Galea, Executive Vice President and Los Angeles Office Head, Ogilvy
Tony George, Managing Director, Ludomade
Sarah Early, Agent, Global Branded Entertainment & Digital Strategy, ICM Partners
Bonnie Voland, Head of Worldwide Marketing & Publicity, IM Global
11:30 – 12:30 pm
Racing for the Gold Rush: Taking Mobile Apps from Development to Market
With mobile technology rapidly advancing, screens becoming larger, plus more consumers and working professionals around the world utilizing mobile devices – the app market is about to explode so developers and investors need to move quickly to cash in on what will be this generation’s gold rush. This panel discussion will address what it takes to enter today’s mobile app market, what financiers are interested in investing and why, and what strategies have proved to work in order to stand out in this business.
MODERATOR: Dana Loberg, Co-Founder, MovieLaLa
PANELISTS: Arteen Arabshahi, Senior Associate, Karlin Ventures
Michael Blank, Executive, Business Development, Creative Artists Agency (CAA)
Ahmed Nassef, Founder and CEO, Vyu Inc.
Aykut Karaalioglu, Founder, Mobile Action
Lucas Shaw, Entertainment Reporter, Bloomberg
12:30
Conference Concludes