Brand funded content is as old as the mediums that it’s carried on. Yet with all the buzz around brand integration – it would seem that it was invented yesterday. For the longest time, it had the reputation of lacking the discipline to track its ROI, but with new technology advancements and social media interaction, this is no longer the case. During this session, we will see how these experts have been able to help execute successful brand funded TV shows and online videos, plus gain insight into the most effective strategies to make your branded content stand out and keep both your advertisers and fans engaged.
Check out our discussion with the following speakers on the afternoon of March 10th at the Entertainment Finance Forum!
MODERATOR: Erik Huberman, Founder and Chief Executive Officer, Hawke Media
PANELISTS: Don McNeill, Co-Founder & President, Digital Kitchen
Margo Plotkin, Executive, Digital Content Packaging and Brand Coverage, Creative Artists Agency (CAA)
Adam Popescu, Journalist and Co-Founder, Delmondo
Russell Scott, CEO and Creative Director, Jetset Studios