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MoviePass Wants to Gather a Whole Lot of Data About Its Users

By DAVID Z. MORRIS March 10, 2018 MoviePass CEO Mitch Lowe thinks his service’s rapid growth will continue, projecting earlier this month that MoviePass will have 5 million subscribers by the end of 2018, and account for around 20% of all movie ticket purchases. But...

Do you care if MoviePass is tracking your location?

Updated Mar 7; Posted Mar 7 “We will not be selling the data that we gather,” MoviePass CEO Mitch Lowe said in a statemnt. “Rather, we will use it to better inform how to market potential customer benefits including discounts on transportation,...