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Elaine Russell

Financing Entertainment and Media Startups
Seed Money, Angels, VCs and Beyond: Basic Rules for Raising Startup Cash

Elaine is a Partner with PLG Ventures focused on early stage tech investing in Southern CA. She started her career in investment banking at JPMorgan in NYC and worked in M&A within the CPG industry before receiving her MBA at Kellogg. Elaine then spent the past 10 years working within the startup industry in San Francisco and Chicago. First, she was an early employee at Tiny Prints up until they were acquired by Shutterfly in 2011 for $333m. After, she moved to Chicago to be VP of Product for Storeplacer, a company with a SaaS social commerce product and then co-founded two B2C companies. The last company she founded was called Little Key, an on-demand marketplace for parents to find and book kids’ classes and activities, acquired in 2016 by Dabble. She was the CMO of Dabble after the acquisition before moving to Los Angeles with her husband and 2 kids at the end of 2016.