Mark Riker is the West Coast Media Manager for Anheuser-Busch and oversees all media and partnership integrations across all brands. Mark began his career in the e-commerce space with Nike, achieving an overall 8:1 ROAS by implementing first-to-market digital retargeting strategies. After Nike, Mark led the regional digital marketing business for Toyota at Saatchi & Saatchi. Currently with Anheuser-Busch, Mark works closely with event promoters, concert organizers, and media partners to elevate Anheuser-Busch’s current portfolio, as well as overseeing the launch of new brands across all media channels throughout the west coast. Mark also continues to foster the historic legacy of Anheuser-Busch’s partnerships with musicians across all genres by collaborating with artists such as Post Malone, Maluma, Fletcher and many others.